Stories. Strategy. Sales.

Who is Abraham Kesiena?

I'm Abraham Kesiena Tidings, a social media manager, content strategist and digital sales expert with over 3 years of experience helping medium-sized businesses break through the noise and scale their online presence. My journey into social media marketing started from a deep curiosity — I wanted to understand why some content gets ignored while others go viral. That curiosity led to research, experimentation, and eventually results.

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Kesiena

Abraham Kesiena is a social media manager who understands that in today’s digital world, attention is earned — not bought. With over 3 years of hands-on experience, I’ve helped medium-sized businesses turn their pages into powerful marketing assets that drive engagement, loyalty, and sales.

Today, I specialize in content strategy, emotional storytelling, and sales-focused campaigns that don’t just engage — they convert. Whether it’s crafting a viral reel or launching a campaign that generates millions in revenue, my approach is rooted in a mix of creativity and performance.

I’ve helped brands grow their audience by 10x organically in just a 3-4 months, and I recently led a campaign that helped a health brand sell over 300 products — generating ₦3 million in profit from a ₦372k ad spend. I don't just create content; I create movement.

If you're looking for someone who understands how to grow your brand, increase engagement, and turn content into revenue — I’m that guy.

What I Do

I specialize in digital marketing and social media strategy — helping individuals, freelancers, business owners, and organizations harness the power of content to grow their influence and income. My focus isn’t just on visibility, but on making that visibility count.

Storytelling & Strategy

I don’t just create content — I craft stories about your brand that connect with your audience. With a strategic approach rooted in audience psychology, I help brands turn ideas into scroll-stopping posts that drive engagement, loyalty, and sales.

  • Content Calendar Planning
  • Emotional Hook Development
  • Brand Voice & Messaging Framework
  • Story-Driven Content Templates
  • Campaign Story Mapping
Organic Growth

I help brands grow real, loyal, and engaged communities — without depending heavily on paid ads. My approach focuses on crafting content that resonates, rides trends with purpose, and speaks directly to the audience’s interests and emotions.

  • Viral content execution
  • Platform-Specific Growth Tacticss
  • Content Series Development
  • Profile Optimization for Reach
  • Growth Tracking & Adjustments
Sales Campaigns

Strategic, content-led campaigns designed to drive real conversions — not just attention. From pre-launch storytelling to high-converting posts, this service helps brands turn followers into buyers and campaigns into measurable revenue.

  • Content-Driven Sales Funnel Design
  • Launch & Promo Campaign Strategy
  • Pre-Sale Warm-Up Content
  • Conversion-Focused Copywriting
  • Campaign Analytics & Optimization
Competitor Insights

Knowing what works in your industry is the first step to outperforming it. This service uncovers what your competitors are doing right — and how to do it better. From content breakdowns to positioning gaps, you’ll get clarity on how to stand out and scale faster.

  • Content & niche analysis
  • WEngagement & Growth Benchmarking
  • Positioning & Messaging Breakdown
  • Niche Trend Tracking
  • Actionable Growth Recommendations

Trusted Across Industries

I’ve had the privilege of working with both local and international brands across a variety of niches — including hospitality, fashion, travel, health, and real estate.

Each project has sharpened my ability to adapt strategy to fit the unique needs of different industries while maintaining one goal — to create content that drives results, builds loyal communities, and converts attention into revenue. Some of them include:

Tools I Use to Get Results

Great results come from great tools — and the expertise to use them right. Here are some of my go-to tools and how they help me create content that connects and converts.

Advanced Analytics Tools

I use analytics tools to study content performance, understand audience behavior, and refine strategy in real time — so every post gets smarter, and every result gets stronger.

CapCut Pro

I create clean, engaging videos tailored for Instagram Reels, TikTok, and YouTube Shorts — turning short-form content into a powerful growth engine for your brand.

Canva Pro

From carousels to graphics, I use Canva Pro to design stunning visuals that align with your brand — not just to look good, but to grab attention and convert viewers into customers.

ChatGPT & Notion AI

I use AI to brainstorm creative content ideas, refine captions, and enhance messaging — helping me work smarter, faster, and more strategically for every brand.

Competitor Intelligence

I analyze what competitors are doing in your space — their wins, mistakes, and positioning. This allows me to craft strategies that help your brand stand out and lead the conversation.

Why I Use Storytelling to Sell — Not Just to Speak

People don’t buy products. They buy emotions, beliefs, and transformation. My storytelling approach turns ordinary content into connection-driven marketing that moves your audience and drives action.

In a world flooded with content, what makes someone stop scrolling? It’s not just pretty visuals — it’s a story that speaks to them. That’s why I use storytelling as a core part of my marketing strategy.

I go beyond trends to tap into real human emotions — curiosity, struggle, desire, transformation. By weaving these elements into my content, I help brands build connection, loyalty, and ultimately, conversion.

Whether it’s a single Instagram caption or a full campaign rollout, every message is designed to feel personal, authentic, and purposeful. Because people don’t just buy products — they buy into stories they believe in.

Why Hire Me?

I’m not just a social media manager — I’m your brand’s growth partner. I bring the right blend of creativity, strategy, and psychology to help you not just post — but perform.

Results-Driven Approach

I create with purpose — every caption, reel, and strategy is designed to grow your audience and increase conversions.

Emotional Storytelling

I connect with your audience on a deeper level using psychology-backed storytelling that builds trust and drives engagement.

Tools + Strategy Mastery

From Canva to analytics tools, I use premium platforms and insights to consistently refine your content and outperform competitors.

Industry Flexibility

With experience across hospitality, fashion, travel, health, and real estate, I know how to tailor strategies to different markets and audiences.

Audience-Centric Approach

Everything starts with your audience. I study their behavior, preferences, and pain points to build content that speaks their language.

Professional Partnership

I’m not here to “just post.” I become part of your team — focused on helping you grow, convert, and win on social media.

Want to work with me?